Why it matters: Amazon Prime members can now save 10 cents per gallon at thousands of gas stations nationwide, adding a practical benefit to the subscription service as fuel prices remain volatile. This new perk arrives as membership costs have increased, potentially saving members up to $70 annually on fuel.
The Details: Starting October 25, 2024, Prime members can access discounts at approximately 7,000 BP, Amoco, and AM/PM stations across the United States. The program requires no minimum purchase and applies to all fuel grades.
- Savings available through Earnify app integration (PCmag)
- No gallon limits on purchases
Market Competition: CNN points out that this move directly challenges Walmart+, which offers similar fuel savings at 14,000 locations. Amazon’s strategy aims to retain subscribers by expanding tangible benefits beyond traditional e-commerce perks.
- Walmart+ offers comparable 10-cent discount
- Target and Wayfair enhance competing programs
Neil Saunders, retail analyst and managing director at GlobalData Retail: “Amazon’s view has always been that the more benefits you add and the more rounded you make the program, the more difficult it is to leave.”
Future Expansion: Amazon plans to extend transportation-related savings, including electric vehicle charging discounts through BP Pulse, by 2025. This addition will join existing Prime benefits such as free delivery, entertainment services, and healthcare savings.
