iMore

iMore is a broad Apple-focused review publication specializing in Apple products and technology. Founded in 2007, it operates under Future PLC from Bath, United Kingdom. It has a trust rating of 40.06% across 25 of the 30 categories we investigated. It earned solid results in categories such as electric bikes and electric scooters, while showing opportunities for improvement in areas including headphones, air purifiers, computer monitors, speakers, projectors, drones, and TVs. Overall, iMore falls into our Low Trust Tier, indicating that its testing practices could benefit from enhanced transparency and methodological consistency. The publication generates revenue through clear affiliate disclosures and sponsored content while operating without advertisements.

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