As thin as this screen is, there\u2019s more to it than meets the eye. As number 2 in the Best 70 Inch TV buying guide, this smart TV has built-in features in the form of Alexa and Google Assistant, and has support for both Android and Apple features.\r\n\r\nWhy We Like It - LG OLED77C9PU\r\nAs part of the LG C9 series, this OLED TV has great sound and picture quality. This wide smart TV has add-ons such as Apple Airplay 2 and Android TV, and has the options to Internet browse and download entertainment apps.\r\n\r\nPerformance\r\nThis LG OLED TV graces the viewer\u2019s eyes with a modest refresh rate of 60 Hz, eye-catching contrast levels, and ultra high definition. The sound quality is amazing due to having a Dolby Atmos 2.2 Channel Speaker System. While both have access to the Alexa assistant and Netflix, Sony X950H doesn\u2019t have the Internet browsing capabilities like the OLED77C9PU does, and unlike the Vizio P-series Quantum TV, it allows for downloadable apps and has Bluetooth.\r\nDesign\r\nThis 77 inch TV weighs 74.5 Lbs., making it lighter than the 75-inch Samsung UN75TU8000FXZA. The TV also has built-in speakers and an impressive assortment of ports: USB, HDMI, Ethernet, and audio in\/out. However, it uses an OLED screen, which is susceptible to screen burn-ins, and while those can be avoided, some methods include either not using the TV too much, or making sure that things on the screen move every once in a while.\r\nValue\r\nOLED TVs are more expensive than their QLED counterparts, and the bigger the screen, the more apparent that observation is. To combine that with add-ons such as Alexa and ThinQ would make the TV cost $2,000 at the least. Unless the viewer is able to avoid letting the TV get screen burn-ins or can even reverse them, it\u2019s too expensive for features that are either capable of being tedious to maintain, or may not even last long enough before it needs maintenance.\r\nLG OLED77C9PU Wrap Up\r\nThere are so many customizable features and options. However, one of the more essential features, the TV screen itself, is able to develop screen burn-ins. One way screen burn-ins can be avoided is by not using the TV too often, which defeats the purpose of a high quality TV as viewers would want to use it more often.