WhatCar

WhatCar is a Hyperniche eCommerce site founded in 1973 that’s based in London, England, United Kingdom. They earned an average Trust Score of 33% for 2 categories out of 15 we evaluated. Consequently, their product reviews are not trusted when it comes to reliability.

Some of their categories feature mentions of the reviewer using the products. They don’t have any real photos, category-specific test methods, and quantitative test results. For their general content, they provide some foundational details like an About Us page, scoring system, privacy policy, but also lack others like an ethics statement. They make their money off affiliate programs, ads, and sponsored posts..