WhatCar

Score Card

WhatCar is a niche automotive review publication specializing in cars and related content. Founded in 1973, it operates under Haymarket Media Group Limited ownership. It has a trust rating of 27.29% across 3 of the 30 categories we investigated. The publication shows opportunities for improvement in testing practices, particularly in categories such as electric bikes and vacuum cleaners. Overall, WhatCar falls into our Low Trust Tier, indicating that its testing practices could benefit from greater transparency and methodological consistency. WhatCar operates without clear affiliate disclosures, includes sponsored content, and maintains an ad-free environment.

If you’d like to understand how your rating was determined or explore ways to raise it, our team is always open to conversation. Collaboration and transparency help raise the bar for everyone.

Company Website

whatcar.com

Year founded

1973

Headquarters

London, England, United Kingdom

T

Publication Trust Rating

27.29

%

Best Known For

#140
Vacuum Cleaners

t 8.8%
#71
Electric Bikes

t 21.2%
#39
Electric Scooters

t 51.87%