Trail & Kale

Trail & Kale is a Niche Review site founded in 2016 that’s based in Larkspur, California. They earned an average Trust Score of 55% for 2 categories out of 15 we evaluated. Consequently, their product reviews are not trusted when it comes to reliability.

Most of their categories contain mentions of the reviewer using the product and real world photos. They provide quantitative test results. They don’t have any test methodologies though. For their general content, they provide some foundational details like an About Us page, privacy policy, and in-depth scoring system, but also lack others like an ethics statement and business address and email/phone number.