Business Insider

Score Card

Business Insider is a broad business and finance publication that also covers technology and consumer topics. Established in 2007, it operates under Axel Springer SE ownership. With a trust rating of 51.30% across 27 categories we investigated, Business Insider. It demonstrated strong results in categories such as air conditioners and fans, while showing opportunities for improvement in areas including electric scooters, projectors, and keyboards. Overall, Business Insider falls into our Medium Trust Tier, reflecting solid testing performance with room to enhance transparency and methodological rigor in select categories. The publication generates revenue through affiliate programs and sponsored content, presented without advertising.

If you’d like to understand how your rating was determined or explore ways to raise it, our team is always open to conversation. Collaboration and transparency help raise the bar for everyone.

Company Website

Year founded

2007

Headquarters

New York, New York, United States

T

Publication Trust Rating

51.3

%

Best Known For

#4
Air Conditioners

t 82.6%
#46
Computer Monitors

t 43%
#5
Gaming Chairs

t 79%
#26
Gaming Headset

t 58.6%
#2
Office Chairs

t 79%
#40
Printers

t 39%
#73
Projectors

t 26.6%
#30
Router

t 67%
#50
Soundbar

t 35%
#72
Speakers

t 34.6%
#22
TVs

t 67%
#27
Vacuum Cleaners

t 62.6%
#43
3D Printer

t 37%
#8
Air Purifier

t 74.6%
#35
Blender

t 47%
#76
Coffee Maker

t 17%
#67
Drones

t 31%
#13
Electric Bikes

t 73.27%
#42
Electric Scooters

t 47%
#2
Fans

t 87%
#5
Headphones

t 79.93%
#43
Keyboard

t 39%
#73
Mouse

t 35%
#64
VPN

t 22.2%
#20
Webcams

t 63%