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OUR MISSION OF
RADICAL TRANSPARENCY

Why We Exist

Our commitment, our big why, our BHAG (Big Hairy Audacious Goal) is to expose the fakers and reward the makers. There are lots of review sites out there claiming to have authority. Some are great, but many are just a house of cards. We’re here to blow them down and help our audience make the best choice when buying the products they want.

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SO WHAT IS THIS ANYWAYS? ¯\_(ツ)_/¯

OUR FIGHT!

OUR ROLES IN THE FIGHT FOR CONSUMER RIGHTS:

Publishers/Gate keepers

As citizen journalists, we publish trusted, credible reviews for thousands of products and expose fake reviews and shady review sites.

Data Aggregators

We scrape the web for product data, then test that data against the mean to understand which sites actually serves the consumer and which don’t.

Consumer Watchdogs

We hold brands accountable to fairness, transparency, and practices that benefit the consumer.

OUR CORE BELIEFS!

TRANSPARENCY

The rigged system relies on hidden information and backdoor deals between brands and publishers. When publishers skew toward profits vs. honest journalism, the consumer loses. We believe the best way to create change is through total commitment to transparency. That means that everything we do is 100% exposed. Our readers know exactly how we work, what we’re doing behind the scenes, and how we make money. Brands reach out to us all the time trying to influence the information we publish. We remain and always will be a completely independent resource not swayed by power or influence.

CONSUMER ADVOCACY

In this world, it’s not enough to passively abstain from doing the wrong things. You have to actively participate in doing the right things. We are committed to speaking truth to power by pushing brands and publishers to act in the interest of their audience and customers. Our greatest power comes from how we use information and our reach to shine the light on those that seek to deceive and expose them. By rating the raters and keeping brands accountable we seek to influence their decisions and make them think twice about their business practices.

ENDING THE SEARCH

The average person spends over 30 hours researching a single product before buying online. Why? Because there’s simply so much conflicting information out there – you have to read a thousand reviews before getting an intuitive sense of what might be right for you. And with prices always in flux (what’s this practice called?), how do you know when the right time is to buy so you don’t get ripped off? Our goal is to provide the most accurate and up to date information, scoured from around the web to create the best experience for our readers that means they have to search less and spend more time enjoying their lives. It’s simple, less time searching, more time enjoying life and the things you love.

THE PROBLEM WE SOLVE!

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“SURE I KNOW HALF THE RATINGS ARE FAKE, BUT WHATEVER THAT’S JUST HOW IT IS, RIGHT?”

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“WELL ISN’T EVERYONE JUST TRYING TO MAKE A BUCK?”

THE FOUR QUESTIONS!

The four questions are the core concepts that inform our product review methodology.

1

IS IT QUALITY?

2

DOES IT DO EVERYTHING??

3

WILL IT LAST?

4

IS IT A GOOD VALUE?

WHO WE ARE!

We are journalists, technologists, futurists, philosophers, artists and activists.

CHRISTEN DA COSTA (CO-CEO)

REX FREIBERGER (CO-CEO)

The Team

We couldn’t do what we do without our team of hard working individuals. Our team is a mix of writers, developers, marketers and more. If you’re interested in working for Gadget Review, please apply here.