Which?

Which? is a broad consumer review publication focusing on electronics and home products. Founded in 1957, it operates independently from London, England. It has a trust rating of 65.70% across 18 of the 30 categories we investigated. It demonstrated strong results in categories such as blenders and electric scooters, while showing opportunities for improvement in areas including routers and vacuum cleaners. Overall, Which? falls into our Medium Trust Tier, reflecting solid testing performance with room to enhance transparency and methodological rigor. The publication generates revenue through affiliate partnerships and operates without sponsored content or advertising.

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