Choice

Choice is a broad general review publication covering general and tech content. Founded in 1959, it operates independently from Marrickville, New South Wales, Australia. It has a trust rating of 45.45% across 19 of the 30 categories we investigated. It achieved strong results in categories such as fans and earned passing trust ratings in areas including air conditioners and routers. The publication shows opportunities for improvement in several categories like computer monitors, soundbars, air purifiers, headphones, blenders, electric bikes, webcams, coffee makers, speakers, TVs, and gaming headsets. Overall, Choice falls into our Low Trust Tier, indicating that its testing practices could benefit from greater transparency and methodological consistency. The publication generates revenue through clear affiliate disclosures while operating without sponsored content and advertisements.

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