Coca-Cola is no stranger to viral marketing.  Recently they teamed up with Ogilvy in Singapore and France to create what is a shareable can of Coke.

Yes, a can of Coke, or a drink by its very nature is shareable.  That is if you’re will to exchange germs with your co-drinker.  What makes this particular Coca-Cola can different, is that instead of sipping from the same opening, the can itself splits into two creating what is presumably two half pints, a size of Coke that came available in the last 10 years here in the US.

Unfortunately – and this is where it gets a little disappointing – there is no way to drink from the entire can as if it were whole. Nevertheless, the splitting of the cans is a rather remarkable process and one that probably earned the soft drinks company additional credence among a generation that has grown increasingly wary of drinking soda.

That all said, “misery loves company”.

Coke Sharing Can



Christen Costa

 
Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."