Coca-Cola is no stranger to viral marketing. Recently they teamed up with Ogilvy in Singapore and France to create what is a shareable can of Coke.
Yes, a can of Coke, or a drink by its very nature is shareable. That is if you’re will to exchange germs with your co-drinker. What makes this particular Coca-Cola can different, is that instead of sipping from the same opening, the can itself splits into two creating what is presumably two half pints, a size of Coke that came available in the last 10 years here in the US.
Unfortunately – and this is where it gets a little disappointing – there is no way to drink from the entire can as if it were whole. Nevertheless, the splitting of the cans is a rather remarkable process and one that probably earned the soft drinks company additional credence among a generation that has grown increasingly wary of drinking soda.
That all said, “misery loves company”.