What is Tracking Pixel?

Internet users concerned with consumer privacy and intrusive ads across platforms should understand how conversion pixels work. Advertising platforms use pixel tracking to refine their marketing efforts and increase conversion actions. Understanding how tracking pixels log user behaviors can help you avoid unnecessary mobile ads and marketing campaigns. So, stick around to learn what is pixel tracking and what it means for the common user experience.

For more information, read up on conversion tracking pixels, the difference between Facebook pixels vs Facebook analytics, and third-party tracking pixels.

What is a 1×1 Tracking Pixel?

Tracking pixels, also called marketing pixels, are translucent 1×1-pixel graphics that log visitor actions with Javascript. The invisible conversion tracking pixel contains a snippet of code that collect customer actions along a digital ad campaign or the navigation paths on a sales page. Conversion tracking pixels exist on spam emails, social media platforms, and most major websites.

How Do Conversion Pixels Work?

Programmers make tracking pixel code from JavaScript, designed to run when certain pages and ads load. Tracking pixels send information back to an advertiser’s conversion pixel server when a visitor clicks an ad, views a page, completes a submission form, or sees a post-purchase “Thank You” page.

Why is Pixel Tracking Important?

Tracking pixels offer considerable insights into a business owner’s marketing strategy by tracking the behavior of users on the web pages. Modern content management platforms feature analysis tools to handle high-volume campaigns, making it easy for advertisers to stress-test key strategies. Then, advertisers can adjust the campaign with their target audience in mind and increase conversion actions.