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Internet users concerned with consumer privacy and intrusive ads across platforms should understand how conversion pixels work. Advertising platforms use pixel tracking to refine their marketing efforts and increase conversion actions. Understanding how tracking pixels log user behaviors can help you avoid unnecessary mobile ads and marketing campaigns. So, stick around to learn what is pixel tracking and what it means for the common user experience.
For more information, read up on conversion tracking pixels, the difference between Facebook pixels vs Facebook analytics, and third-party tracking pixels.
Adjust your user privacy settings to block email tracking pixels from logging information from your PC or mobile device.
Do not share your email address with untrusted sources because they can sell your data to nefarious actors.
Tracking pixels offer considerable insights into a business owner’s marketing strategy by tracking the behavior of users on the web pages. Modern content management platforms feature analysis tools to handle high-volume campaigns, making it easy for advertisers to stress-test key strategies. Then, advertisers can adjust the campaign with their target audience in mind and increase conversion actions.
STAT: A 2019 Pew Research Center poll showed that 64% of Americans had seen ads or solicitations based on their personal data. (source)