What is a product review? If you want to eliminate your customers’ concerns about your product, you need to use product reviews. The majority of people make their purchases after looking at the reviews of products. It does not matter if you are a Startup or a popular brand; product reviews are important in your e-commerce business.


  • Product reviews support the need for your product to new customers.
  • You can use affiliate reviews on your e-commerce website.
  • Bloggers’ reviews are personal sentiments that can market your brand effectively.

Learning More about a Product Review?

A product review is what businesses use to provide a clear idea of how customers experience your product with the additional help of a simple rating system. Once a customer looks at your product review, they will know if they will purchase the product or not. 

What if you avoid placing a product review section on your e-commerce site because you fear getting negative reviews? For that reason, you will miss out on cashing in on your users’ experience with your product.

Insider Tip

A product review is what businesses use to provide a clear idea of how customers experience your product with the additional help of a simple rating system.

So, to learn more about product reviews, let us look at some product review examples:

Examples of Product Reviews

Professional Reviews

In the technology space, people depend on expert reviews. Most technology products and services are expensive, so you need to look at reviews to avoid buying the wrong item. You cannot rely on asking friends and family unless they are tech experts. That is why professional reviews are essential.

Affiliate Reviews

You can find product reviews on different websites, not just those that are entirely talking about reviews. These niche websites utilize affiliate marketing by using round-up posts with affiliate links. If you have an e-commerce store where you sell products from other manufacturers, you also need to put reviews.

Buyer’s Guides

Buying guides also use round-up reviews but in a different niche. Independently run websites can be unbiased. Since they have a wide array of products, they can collect multiple reviews from various sectors.

Blogger Reviews

Although affiliate links are popular by bloggers, their reviews are more personal and in-depth than professional or affiliate reviews. The manufacturer might have given the blogger the product as a gift, which is popular and works for both parties.

Note: All the above are types of User Generated Content that can be viewed on social media accounts and other marketing channels like the website.


What is the importance of customer reviews?

As a business, customer reviews will give you something called social proof. Once people see others posting positive reviews of your product, they will easily choose your product because of the social affirmation from the masses. This phenomenon can include reviews from your family, friends, industry experts, and even strangers.

Does the law protect reviews?

There are a variety of reviews that the law protects. For instance, uploaded photos, online reviews, videos, social media posts, etc. Apart from product reviews, the law also covers consumer evaluations of the customer service of a company.

How should one handle incoming reviews?

You can quickly build loyalty and trust in your brand through reviews. In addition, once you act on the reviews of your product, people reading through the reviews will know that you are listening to their concerns and issues.

STAT: Generally, positive or negative reviews about your product or service can influence more than 93% of the customer’s decisions. (source)

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."

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