So you’ve successfully market-tested and created a final prototype of your product. It has been sent off to be manufactured for sale to actual consumers. Exciting, right? However, there is one final thing to consider. The package design. We are here to help you come up with some exciting product packaging ideas to help your item stand out from the rest of the pack.
Consumers see hundreds if not thousands of products each and every day, particularly on e-commerce sites like Amazon and at brick-and-mortar retail locations such as Best Buy and Target. You want your product to stand out so consumers will stop and take notice. An easy way to do this is by housing the product in unique and fun packaging, sometimes using bright colors and always featuring a creative design. But to first drum up interest in your product, you need to have had a successful launch party.
You want your product to stand out so consumers will stop and take notice.
Here is a sneak peek at three cool packaging ideas to try with your next product, no matter if your product is glass bottles, wine glasses, or anything else. The perfect packaging is within your grasp.
You may be tempted to layer designs and colors throughout your packaging. That may work for some products, but for others simple is the way to go. Think about going with just one or two colors to create an instantly recognizable color scheme. There is a reason, after all, why brands like Coke and Apple have done so well. They offer extremely simple packaging that is easy to understand and easy to explain to other potential consumers. Sometimes simple packaging is the perfect packaging.
Think about going with just one or two colors to create an instantly recognizable color scheme.
When designing the packaging, take some time to consider how the consumer will be opening the box. Nobody likes to spend too much time opening anything and not many people enjoy breaking out scissors or other tools to open something. In other words, think about packaging options that are easy and even fun to open. Consider placing a “welcome” note for the consumer to see as soon as they open the package and try to consider your target market in every aspect of design. You may also consider custom packaging, creative packaging, or standard packaging, and always be mindful of your choice of packaging material.
Don’t be afraid to get playful with the packaging, especially if your product is a food item, a toy, or anything else that should be fun to interact with. A playful design will create a positive memory for the user. As a warning, going with the playful route may not be the best idea for more serious-minded products, such as office supplies. You don’t want to give competitors a chance to attack like with the fake Redbubble reviews. Use your own best judgment when hiring a graphic designer to finalize the design.
What do consumers search for in packaging design?
This depends on the consumer and the industry. Kids looking at toys prefer bright and colorful packaging designs, while busy professionals will appreciate something simple and monochromatic.
What is e-commerce-ready packaging?
This refers to a set of guidelines for packaging that will be resting in the warehouses owned and operated by e-commerce giants like Amazon.
What about eco-conscious packaging?
Modern consumers could appreciate an eco-conscious approach to packaging. Think about using recyclable materials in as many parts of the package as possible. Be sure to denote your commitment to the environment right on the packaging as well.
STAT: Studies show that nearly 75% of consumers are willing to pay more for recyclable packaging. (source)