There is no question that US soccer (aka Football) has hit its inflection point. Case in point: 24.3 million people in the US watched the 2010 World Cup Final between Spain and the Netherlands. However, driving fans into a soccer stadium is a completely separate task. And the LA Galaxy isn’t wasting time when it comes to indoctrinating their fans.
I joined them last Saturday at the StubHub Center in Carson, CA to experience their new VR offering. Yes, you read that right: the LA Galaxy, in addition to offering fans the ability to move their seats during the game via Pogoseat, now have Virtual Reality in their stable of tricks.
Produced entirely by a some what fledging shop based out of the UK, called Laduma, LA Galaxy fans will soon be able to view their favorite players, view the stadium and even experience what it’s like to stand directly behind the goal during a game of the LA Galaxy.
To garner such an experience all you need is a phone and a VR headset of sorts (take your pick – Samsung Gear VR, etc) to experience the 3D VR content that they’ve produced in house. In fact, if you’re in the position of the aforementioned, or a variation there of, all you need to do is download the dedicated LA Galaxy VR app, though it’s not clear when the latter will be available in the App store (as of 8/30/2016 12:09pm PST the app is not in the App Store).
So what makes the LA Galaxy VR app unique? Beyond enjoying time with some of the clubs most well known players, such as Nigel de Jong, Ashley Cole, Gyasi Zardes, Jelle Van Damme, Steven Gerrard and Robbie Keane, you’ll be able to garner an almost first hand experience of what the club’s home stadium, the StubHub Center, looks like at field level, in the locker room and beyond.
While I’ve had the luxury of using the HTC Vive for the better part of two weeks, the content that the LA Galaxy has created is compelling. Best of all it’s free to fans and provides them with unprecedented behind the scenes access that was once only available to staff, coaches and players.
That all being said, expect more content to continue to roll out from the LA Galaxy.