Did you know that the electric toothbrush was first created in 1954? Yeah, neither did we until we started writing many electric toothbrush reviews. Apparently, the electric toothbrush was supposed to revolutionize daily dental care, providing a much easier and more effective way to care for one’s teeth. However, not many of us have one and would rather stick to the traditional manual way of brushing our teeth. I even have an electric toothbrush but prefer to use just a simple store-bought one for some reason. It’s estimated that only 31% of Americans actually use electric toothbrushes. The ISSA (and ISSA mini for kids) from FOREO wants to change that statistic with its unique design and functionality that’s made to fix the flaws in the electric toothbrush. Here are a few reasons why you should ditch your old electric toothbrush (if you have one) and get the ISSA. Also check out our top 2019 electric toothbrushes compared.

1. Designed From The Ground Up


Unlike other things that try to improve on what’s already out there, The ISSA has been designed from the ground up. The entire concept for the brush was thought up from scratch, forgetting anything that describes electric toothbrushes as we know them today. The only thing that it shares with its electric toothbrush cousin is the shape.

2. New Form

Electric toothbrushes require you to replace the brush heads pretty often, but the ISSA doesn’t need any replacements for up to a year. And it’s way more durable than that of standard electric ones, while still being compact, lightweight and easy to take with you when you travel; a problem that the traditional one has.

3. Less Charge Time

My electric toothbrush has to be recharged like every three to four days. And then it takes forever! Well, the ISSA’s integrated battery can last up to 365 uses per full charge, with charging taking an hour. That’s six months of brushing on one battery charge (if you’re being good and brushing twice a day like you’re supposed to).

4. Silicone Bristles


ISSA features soft and flexible silicone that’s nonabrasive, making it impossible to put to much pressure on your teeth, thus preventing gum recession and sensitivity. And  you won’t need to worry about having to find soft vs. hard vs. medium brushes based on your preference.  It’s made from silicone that is nonporous so it doesn’t absorb any microbes for hygienic bristles. And these bristles, combined with high-tensity pulsations, will provide ultra-gentle dental care while still being effective.

5. Better Cleaning


Thanks to its silicone bristles, plaque is cleaned in a completely new way that eliminates having to find optimal pressure to really clean teeth since they use friction instead of a scratching action to remove bio-film and other junk from your mouth. Oh, and the bi-directional brush bristle design lets  you clean between your teeth more efficiently, which is always a good thing (especially if you don’t floss as often as you should). The bristles are also longer and wider than normal so they cover more surface area with each stroke.

6. Custom Pulsations

The ISSA features an 8-speed interface so you can customize the frequency of pulsations to how sensitive your teeth are. And every 15 seconds, it will pulse rapidly to alert you to move on to a different part of your mouth. Then after 2 minutes it will pulse again to let you know that you can stop brushing your teeth.

So here’s the deal, the ISSA has been undergoing rigorous testing for the past three years and it’s finally ready to have “project supporters,” where you’ll get either an ISSA Beta Version or ISSA mini Beta Version and the opportunity to be the first to try it. Then, as FOREO continues to develop and perfect their first edition, you’ll be able to get one four month before its big consumer launch. It’s $119 to get the ISSA mini and $199 for the regular ISSA on their Indiegogo campaign.

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Kristie Bertucci

Kristie Bertucci is an L.A.-based writer, who can't live without her MacBook Pro. When she's not writing, she's either reading or shopping (online, of course) and loves lazy days so she can catch up on her DVR-recorded shows and movies. She's definitely a Mac girl, she loves music and is currently on a mission to to have an insane and enviable iTunes library.

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  1. I cannot find out any info on whether this toothbrush dislodges crowns in my mouth. I cannot find any information on this.
    Have you heard that this toothbrush loosens caps or crowns

  2. Plus: looks great, feels nice in the hand.

    Minus: it just doesn’t clean the teeth. The silicone bristles don’t transmit enough cleaning motion through to the teeth and after a couple of days of using it (religiously adhering to time & technique) the mouth just feels unclean.

    In my opinion more suited to being an exhibit in a design museum rather than a useful toothbrush. And my hopes were so high.

  3. I bought the ISSA Hybrid after reading your review. The head is so big that I can’t close my mouth around it and toothpaste drops on my clothes and countertop. I am totally unable to use it on the inner side of my teeth because of its size. I contacted them about returning it and they DO NOT ACCEPT RETURNS! I asked about exchanging it for a child size, but they said it would not work for an adult as the power is too low for adult tartar. This toothbrush cost $200 and I have tried it for a week with unhappy results. I am frustrated that a product with great reviews has no backing from the manufacturer. You should tell your customers with small palates to avoid this expensive toothbrush!

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