Huggies doesn’t want dads to be left out of the whole pregnancy experience so they decided to build a contraption that would involve dads a bit more.
Argentinian Huggies has created a unique ad titled “Huggies: Dad’s Pregnant Too,” which is a bit freaky to some. The ad’s video shows how they created a “pregnancy belt” for dads so that they can feel the baby kicking in real time while inside their pregnant wife’s belly. It took four months to develop, they invited future dads to try them out so that they could feel their future baby’s kicks in their own bellies. The device is pretty massive and looks sort of uncomfortable, but is sort of interesting at the same time. The video shows some emotional partners and even a few dude tears (which might just be staged for the video). While some have mocked the add for its weirdness, others praise it, commenting on how sweet it is to include the men in such an intimate feeling that women only get to experience.