Understanding how to use Fakespot will give you the information you need about how the tool can benefit your online shopping experience. Fakespot evaluates the product reviews and provides each product with a better rating. In addition, the tool has other features that will assist you in picking the best products for your needs. For example, each product has a rating on the authenticity of its reviews.

KEY TAKEAWAYS:

  • Fakespot uses artificial intelligence to analyze the reviews of a product on online retail sites and gives each product a letter-based rating.
  • You can use the Fakespot tool to check the reliability of product reviews by using their Chrome extension, mobile app, or on their website.
  • Fakespot has features that allow you to determine the best price, packaging, and quality of a product across different retail sites.

How to Use the Fakespot Analyzing Tool

Click the Analyze Reviews button and see a comprehensive analysis of the patterns in the reviews.

Option 1: Use the Fakespot Website

  1. Go to Amazon and search for the item you want to purchase.
  2. Copy-paste the product URL on Amazon to the toolbar at the home page of the Fakespot website.
  3. Click the analyze button.
  4. A window will appear with an analysis of the reviews about the product.

Note: Fakespot cannot check journal reviews like the fake Hindawi Publishing Corporations peer reviews.

Option 2: Use the Chrome Extension

  1. Install the Fakespot plugin to your Chrome browser. This simple process only requires you to click on “Add to Chrome.”
  2. A prompt will appear that will ask you to change a few permissions.
  3. With the plugin enabled, browse through Amazon or any other retails site.
  4. A badge will appear automatically, displaying the grade of the product.
  5. Click the grade and see an in-depth analysis of the reviews.

Option 3: Use the App

Download the app from Play Store or Apple store. Apple will require you to set up your action button, which is unnecessary in an Android device.

  1. Browse through Amazon for the product you want to purchase.
  2. Tap the three-vertical-dots on the right side of your browser and look for the “Share” option and open it.
  3. You will find the “Analyze with Fakespot” option within the share option.
  4. What if you want to analyze a product through any other application that can support the analyzing tool? You will find the option inside the share button.

Remember that the Fakespot Chrome extension offers you more control over everything that you see. For example, you can choose to only see the Amazon rating in isolation or alongside the Fakespot rating. For Amazon, this was one way they employed in building customer relationships and battling their fake reviews problem.

Features of Fakespot

Fakespot has the following features:

Offers

This feature will enable you to view other affordable listings of the product you want to buy on other websites. You can also use it to get the best price for the product you want to purchase.

Fakespot Guard

It can spot suspicious sellers using a caution mark. For legit sellers, you will see the label “Approved.” You can also get a recommendation to purchase an identical product from a seller with an excellent track record.

Review Analysis

You will get the main points that are unique across the fake reviews. For instance, you can check how the product stands out in price, quality, competitiveness, and packaging.

How the Fakespot Tool Analysis Tool works

How Reviews Are Analyzed

Fakespot rates each product on an e-commerce website with the letters ‘A’ to ‘F.’ The calculation of the rating is as follows:

  • A or B – Reliable reviews.
  • C – There is a mixture of reliable and unreliable reviews.
  • D and F – Very few reliable reviews.

A product with a ‘B’ rating is still a legit product; it’s just that some of the reviews have telltale signs of being unreliable.

It is also important to note that the ratings are only a reflection of the review’s reliability.

F.A.Q.S

How does Fakespot earn money?

The company’s business model is around ads posted on the website. People who visit the site for review analysis can click on the posted ads. For every click, the company generates money.


How can I activate Fakespot?

Just install the Chrome browser extension and get a prompt that will allow you to set your permissions.


What does the ‘F’ rating on Fakespot mean?

F’ represents fake reviews or false reviews about a product.



STAT: In a Fakespot analysis, more than 50% of reviews on Walmart’s website are unreliable and not authentic. In addition, less than 5% of reviews on Best Buy’s website were similar. (source)

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."

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