The shaving industry is having a tough time of it lately. Beards are in, women aren’t shaving anything else, and “luxury” shaving products and shave clubs are becoming more and more popular. How will the major shaving companies compete? With… uh, balls?
1. You Will Not Have To Buy New Blades
First of all, to address the first concern, no, you will not have to throw out your Gillette Fusion five-bladed razors. This is essentially an update to the Fusion line, where you can pay $11.50 for the “manual” version or $12.50 for the silly version that has a battery in it for no explicable reason. Seriously, why is there a battery in a razor that make it vibrate? At least the “FlexBall” technology makes sense.
2. It Swivels A Lot More
Essentially, the key point here is that it swivels more. You know how, when you’re trying to get at that last cluster of hairs on your face, you twist it up like you just ate a whole lemon? Gillette claims you no longer have to do that, and that you can fit their Flexballs into all those hard to reach little crevasses on your face as it rotates left and right as well as up and down. Yes, there are actual Flexballs in the handle. They are giant and orange. Yes, it looks silly.
Still, honestly, it’s a pretty good idea. Every guy has this problem, and admittedly, it’s minor, but hey, razor companies need to add features too.
3. That Adds Up To More Efficiency, In Theory
Gillette claims two improvements by making a more flexible razor. The first is that you’ll miss 20% fewer hairs on your face, which for the hirsute is something fairly important. And it makes sense; if you’re able to shave more efficiently, of course you’ll get that hair that keeps growing between your nose and your cheek. The other claim is that the razor gets your stubble 23 microns shorter.
No, you are never going to notice 23 microns less on your face.
4. Supposedly These Are For Men Only
Which we’ve got to ask… really? Come on, why are you still maintaining this particular fiction? Every man has, at some point, used a “women’s” razor because that was what was there, just like every woman has, at some point, used her dad’s or her brother’s or her boyfriend’s razor in a pinch. It’s not like you soak them in testosterone before shipping them. It does somewhat emphasize how goofy shaving products are that they expect us to believe a sharp thin piece of steel won’t cut you based on genetics.
5. It’ll Be Available In June
You won’t have to wait very long to test out Flexballs for yourself: They’ll be arriving in mid-June and will likely be the subject of a heavy marketing push. We’ll be curious to try them out, but by the same token, if you’ve subscribed to Dollar Shave Club, it’s going to be hard to argue going back to Gillette, no matter how many balls they add to their products.