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If you are new to the world of online marketing, you may look to compare Facebook Pixel vs Facebook Analytics. After all, many of the most popular websites and online shopping platforms, after all, have adopted various practices that impact consumer privacy, and Facebook is a primary mover and shaker in this regard. So what are the differences between Facebook Pixel and Facebook Analytics, and how do these tools impact online sales and online privacy? Keep reading to find out.
KEY TAKEAWAYS:
Right after learning the definition of a tracking pixel, you may want to start comparing various tracking algorithms. As a matter of fact, sussing out the differences between Metas’s offerings is not too different from learning the differences between Facebook Pixel and Google Analytics. In other words, tracking pixels do one thing, and analytics platforms do another thing, with very little overlap. This is important when learning how to create a Facebook Pixel event.
Insider Tip
Facebook Analytics does keep an eye on website metrics, but the offering is not as robust as Google Analytics.
These initial contrasts between these two data collection methods spiral into many more differences.
The tracking methods differ greatly here. An analytics platform tracks website metrics, so the authentication and tracking codes are embedded within the website. This ensures accurate data but also ensures that the code does not break any local regulations instituted by agencies like the CCPA and the GDPR. Tracking pixels, on the other hand, are embedded in emails and in various popular online destinations. To put it simply, tracking pixels are the main cause of targeting ads in your feeds, whereas analytics platforms simply tell you who visited your website.
If you have a personal or even a small retail website, you want to know your readership. That’s where analytics platforms come in. You embed a code within your site and let the platform do the rest. In the case of Facebook Analytics, the efficacy doubles, as the platform also tracks various analytics related to your Facebook pages, including commerce pages. On the other hand, Pixels provide little or no website information but keep an eye on consumer behavior, even encouraging would-be customers to make a crucial sales conversion. If you want to improve your website, go for an analytics platform. If you are looking to boost sales, go for a pixel.
STAT: A free Google Web Data Management Service launched in 2006, Google Analytics is a Tracking Platform that monitors and records what people do on a website or a social network. (source)
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