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If you are new to online privacy, you may wonder what consumer privacy laws are. Many of the best websites and online shopping platforms have adopted a number of practices that impact consumer privacy, which is where the various online privacy laws come into play. So why do we need consumer privacy laws, what are the major regulations, and how do these laws help average consumers? Keep reading to find out.
KEY TAKEAWAYS:
Before learning all about the CCPA and related laws, it is helpful to learn why these regulations exist in the first place. Whenever you sign up for a new service online, they likely keep track of your personal information and sell it to the highest bidder, which is where “do not sell” CCPA rules come into play, among others. This means you will start to get unwanted marketing emails and phone calls, leading many to learn all about the GDPR.
Insider Tip
Many companies like Spotify and Apple abide by the CCPA regulations throughout the whole country.
Luckily, there are some laws in place designed to help protect consumers from unwanted data brokerage and other nefarious practices.
CCPA stands for the California Consumer Privacy Act, and it is a set of robust privacy regulations that primarily benefit California citizens, though some of the included rules impact consumers everywhere so long as they engage in services by California-based companies. This act, and the associated regulatory agency, enhance online privacy for individual consumers by reducing instances of data brokerage. The act was passed in 2018 and created a number of rights for Internet users, such as the right to opt-out to the sale of any personal information collected by a company and to request the deletion of personal information like social security numbers. Virginia and Colorado have similar laws on the books. It is worth noting that there is no meaningful legislation to help Americans on the federal level.
STAT: Comprehensive legislative proposals generally regulate the collection, use, and disclosure of personal information by businesses and provide an express set of consumer rights for collected data, such as the right to access, correct, and delete personal information collected by businesses. (source)
Looking for something with a larger and more global scope? The General Data Protection Regulation, or GDPR, is similar to the CCPA and impacts residents of the European Union (EU.) These rulings pertain to any information about natural persons within the region, so this law does not impact anonymous accounts. Just like the CCPA, this ruling allows consumers to opt-out of giving some personal information.
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