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If you are new to the madcap world of online privacy, you may wonder what are CCPA notice requirements. Many of the best websites and online shopping platforms, after all, have adopted a number of practices that impact consumer privacy, which is where the CCPA and notice requirements come in. So what is the CCPA, what is a notice requirement, and how do they help consumers? Keep reading to find out.
For more information on consumer privacy, check out CCPA data collection notices, their opt-in email requirements, and what is considered sensitive personal information under CPRA.
When signing up with a service offered by a company in California, look for dialog boxes indicating your information might be sold.
CCPA stands for the California Consumer Privacy Act, and it is a suite of comprehensive privacy regulations that primarily benefit California citizens but extend to people who use online services founded by California-based entities (in some instances). This act, and the associated regulatory agency, work to enhance online privacy for individuals. The act was passed in 2018 and created a number of rights for Internet users, such as the right to receive timely notices on the status of any requests.
The CCPA allows consumers to request business entities to delete personal information and to refrain from selling personal information to third parties. To stop companies from taking advantage of your private data, you must formally advance a deletion or opt-out request. That is where notice requirements come into play. Companies must notify you of your request’s status in a timely fashion. For instance, companies have 45 days to comply with deletion requests once a consumer’s identity has been confirmed, though that company must have an annual profit margin of $25 million.
Companies have some notice requirements to adhere to at the point of entry, meaning when consumers sign up for a service. If a company is normally involved with data brokerage, selling private data, or anything else somewhat suspicious, they must notify consumers before they opt into any available service. This includes notifications of email marketing campaigns, mobile pop-ups, cookie banners, and just about anything else.
STAT: Businesses are required to give consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers. (source)
Unfortunately, these warnings are typically buried in legalese somewhere in the contract you read before signing up for a new service. In other words, it is within those pages of documents that nobody actually reads. Luckily, the CCPA allows consumers to notify companies and request deletions and various removal services even after signing up with a company.