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Fixed lens digital cameras sometimes don’t excite photographers, as they have a stigma of including basic features and boring designs. As my Canon PowerShot G7 X review shows though, this model is anything but your average fixed lens camera … other than in its look. But is it the best digital camera?


Summary: Advanced fixed lens camera that creates high quality images, while providing desirable add-on features like WiFi, a touch screen LCD, a tiltable LCD, and a fast image processor

WHY IT’S A TOP PICK: Easy to use camera with image capture that can compete with some entry level DSLRs.

Price: $599 from Amazon
Available: December 2014

What We Liked

  • Image quality is near top of the list for a fixed lens camera
  • Can shoot in RAW and JPEG image formats at the same time
  • Lens can achieve a fast aperture of f/1.8, which works well for portraits
  • Selfies available through 180 degree tilt of LCD screen
  • G7 X has a sturdy build quality

What We Didn’t

  • Price point is higher than some entry level DSLR cameras
  • Limited optical zoom lens measurement of 4.2X
  • No option of adding a viewfinder
  • Battery life span is poor
  • Camera’s performance level slows when shooting in RAW

Canon PowerShot G7 X Key Specs

Image Sensor Type1-inch
Optical Zoom Lens4.2X
Articulating Screengreen-check-mark
HD Videogreen-check-mark
Auto Focus Points31
Avg Battery Life210 photos
Weight10.7 oz
Size4.06 x 2.38 x 1.59 inches
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Design and Build

Canon PowerShot G7 X review
With a 180 degree rotation of the LCD screen, you easily can shoot selfies with the PowerShot G7 X.

The PowerShot G7 X has a full range of control options, ranging from fully automatic to full manual control, which allows this camera to work well for photographers with a variety of experience levels. A mode dial on the top of the camera provides access to the many shooting modes, which is handy.

One of the most impressive features of the Canon PowerShot G7 X is its ability to work fast. The G7 X can record up to 6.5 JPEG photos per second in burst mode, which is faster than some DSLR cameras, such as our Canon Rebel T6i DSLR review shows. The G7 X includes a DIGIC 6 image processor, which provides better performance levels than most fixed lens cameras too.

As shown in our digital camera buying guide, a fixed lens camera is one where the lens is embedded into the camera body. With a DSLR camera or a mirrorless interchangeable lens camera, you can swap out the lens to provide different features. Sometimes, a fixed lens camera is called a point and shoot camera.

A fixed lens camera typically is going to offer a zoom range in the lens, which means you can shoot at a range of focal lengths, as explained in our article: What is a digital camera? The optical zoom range is one area where the Canon G7 X disappoints a bit, offering only a 4.2X optical zoom lens, which is below average in today’s market. But the lens has a maximum aperture setting of f/1.8, which is well above average for a fixed lens model, making the G7 X strong for portrait photography where you want the subject sharply focused but the background blurred.

Canon provided a 31-point autofocus system for the PowerShot G7 X, which allows the camera to work fast and accurately in terms of achieving a sharp focus. You also could choose to use the manual focus option Canon provides, but it involves awkward spinning a small dial and watching an on-screen graph. The autofocus works well enough that you won’t need manual focus very often.

Because the Canon PowerShot G7 X does not have a viewfinder (and no option for adding one, because it doesn’t have a hot shoe), it needs a high quality LCD screen to help you frame the scene. The G7 X has a rotating LCD that can swing 180 degrees vertically, allowing for selfies. It does not rotate horizontally. The LCD measures 3.0 inches diagonally, and it offers touch capabilities.

Admittedly, the G7 X has a boxy, all black, perhaps even boring design. But the look of the Canon PowerShot G7 X camera doesn’t do this model justice. It has a fast image processor, a 1-inch image sensor, and plenty of desirable features that will excite intermediate photographers looking for a strong performing alternate to the best DSLR cameras for beginners and explains why it made our list of best digital cameras for 2018.

Battery Life

The battery capacity for the PowerShot G7 X is a bit of a disappointment, as you’ll only be able to capture about 200 shots per charge … and that’s under perfect shooting conditions. The G7 X does include a separate battery charger, so you could choose to purchase a second battery and charge one while shooting photos with the other.

Canon provided built-in WiFi and NFC wireless communication options with the G7 X, which provides an ability to share photos as soon as you shoot them. Unfortunately, battery life is poor with this model, and making use of either wireless connectivity option will drain the battery even more quickly.

Image Quality

Canon PowerShot G7 X camera
Don’t let the Canon PowerShot G7 X’s boxy — almost boring — look fool you, as its image quality is outstanding.

Canon provided a 1-inch image sensor with 20.2 megapixels with the PowerShot G7 X, which yields far above average image quality versus other fixed lens cameras. It can’t quite match the images you can record with a DSLR camera, but it blows away most fixed lens cameras, especially sub-$200 cameras and smartphone cameras.

You can shoot in either the RAW image format or JPEG (or both at the same time) with this camera, which will appeal to more experienced photographers. Only those photographers looking to perform image editing work after shooting photos will receive much benefit from shooting in RAW, though.

When considering the Canon PowerShot G7 X low light performance, you’ll find that the unit’s popup flash gives you well exposed photos. You cannot add an external flash unit, because of the lack of a hot shoe as mentioned earlier.

If you choose to shoot without using the flash in low light, you can increase the G7 X’s ISO setting up to 12,800, which is a good performance for a compact camera. Noise won’t really start to become noticeable in your photos until you increase the ISO setting to 6400, which again is well above average low light performance.

When compared to the Sony Cyber-Shot DSC-RX100 III, the PowerShot G7 X is a very similar camera. Both models have a 1-inch image sensor, both feature an f/1.8 lens, and both can record in the RAW image format. The G7 X’s optical zoom lens has a little larger range than the Sony RX100 III.

Newer models include the Powershot G7 X Mark II, and the Powershot G7 X Mark III. The G7 X was introduced to the market in September 2014, and the G7 X Mark II was launched in February 2016. There is a 17-month difference between the G7 X and the G7 X Mark II. Similarly to the G7, the G7 X Mark II has a 24-100 mm F1.8-2.8 Zoom Lens and features an ISO setting of 123 – 12,800.

However, the Mark II’s ISO setting is increasable up to 25,600. Plus, the Mark II offers 8.0 fps continuous shooting. Alternatively, the even newer G7X Mark III has a built-in tiltable touchscreen, Live Youtube streaming support, and vertical video capture option. Plus, the G7 Mark III offers 4K/30p and 1080/60p video recording, Wi-Fi + Bluetooth wireless connectivity and USB 3.1 (with USB-C connector) for data transfer and charging.

Wrap Up

The Canon PowerShot G7 X camera has a few features that some intermediate and advanced photographers might consider gimmicks, such as an LCD screen that can rotate 180 degrees for selfies. But deep down, this is a strong performing digital camera that will appeal to beginner and intermediate photographers. Its price point is a little high versus the other models on the best point and shoot digital camera list, but it’s an easy to use model that provides high levels of performance and image quality.

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Kyle Schurman

Kyle has been a freelance writer for 20 years, focusing mainly on technology related topics. He's written product reviews, product overviews, how-to articles, product best of lists, and other types of articles.

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