Can You Have Multiple Facebook Pixels on a Website?

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Updated January 6, 2023

Optimizing a website is critical for anyone looking to grow their online audience. And certain practices can help boost performance while staying within the limits of protecting consumer privacy. One of the best ways to do this is by using pixels. Most social media websites offer pixels via their business or ads manager. Below we’ll answer a common question: Can you have multiple Facebook pixels on a website?


  • Facebook pixels track user behavior on a website to later serve custom ads when they return to social media.
  • Businesses may want to install multiple pixels to analyze specific audiences, products, or content types.
  • Campaign managers can create multiple pixels in Facebook Business Manager and paste them into their website’s tag manager platform.

We have much more similar content, such as our article explaining how to create a Facebook pixel event or how to use a Facebook pixel for retargeting.

Insider Tip

Make sure to give the FB pixels different names in your tag manager, so you can easily understand which one is tracking custom conversions.

Two Facebook Pixels on One Website

There are a handful of reasons why a social media or marketing manager may want to install more than one pixel. For example, if a site wants to track two separate audiences or products they want to track, installing multiple pixels is a great way to break apart analytics and custom audiences.

Additionally, some clients like to have a separate tag to see insights in a separate Facebook ads account.

There are a lot of benefits to installing multiple tags. And better yet, it’s free and easy to do.

If you want to look into data tracking for other social platforms, read our article explaining how to use a LinkedIn tracking pixel. Or you can continue learning about how Facebook tracks offline conversions.

STEP 1 Enter Pixel Settings

  1. Enter your Facebook Ad Manager account and enter “Business Tools.”
  2. Next, click the dropdown for “Data Sources” and press the option for “Pixels.”

STEP 2 Create Pixel Code

  1. In the top right corner, press “Add.”
  2. Enter a name for it s that it’s distinct from the initial FB pixel. Then save the pixel.

STEP 3 Paste Code Into Your Tag Manager

  1. Copy the entire code and go into your tag manager, whether it’s Google Tag Manager or another service.
  2. Next, create a new tag using the “Custom HTML” and paste your pixel into the Custom HTML entry. Before uploading the pixel, click the option “All Pages” so the pixels appear across the website. (Unless you only want the pixel on a specific page.)
  3. Modify the code to include the distinct pixel ID given to it in the FB ad manager.

STEP 4 Set Up Separate Tack Calls

Although the new pixel is activated, a further step is required to send separate data to the FB Manager. To ensure the data is sent to two places:

  1. Create a new tag and name it differently than your base tag.
  2. Once in, press “Save.”


Sometimes conversion analytics are skewed because pixels don’t account for bounced users. To solve this, website managers can install a delayed pixel and get more accurate info on their audiences.

STAT: Facebook users spend an average of 33 minutes a day on the platform. (source)

Can You Have Multiple Facebook Pixels on a Website FAQs

Is there a limit to the amount of Facebook pixels you can install?

Facebook Business Manager allows users to create a maximum of 100 Facebook pixels.

How can I make sure that the base Facebook pixel fires first?

Google Tag Manager is programmed to ensure that the base Facebook pixel receives priority and fires first in all cases where two pixels are present.

What is a cookie?

A cookie is a tiny file placed onto a user's computer. It tracks their online behavior by storing the web pages they visit.
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