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Optimizing a website is critical for anyone looking to grow their online audience. And certain practices can help boost performance while staying within the limits of protecting consumer privacy. One of the best ways to do this is by using pixels. Most social media websites offer pixels via their business or ads manager. Below we’ll answer a common question: Can you have multiple Facebook pixels on a website?
We have much more similar content, such as our article explaining how to create a Facebook pixel event or how to use a Facebook pixel for retargeting.
Make sure to give the FB pixels different names in your tag manager, so you can easily understand which one is tracking custom conversions.
There are a handful of reasons why a social media or marketing manager may want to install more than one pixel. For example, if a site wants to track two separate audiences or products they want to track, installing multiple pixels is a great way to break apart analytics and custom audiences.
Additionally, some clients like to have a separate tag to see insights in a separate Facebook ads account.
There are a lot of benefits to installing multiple tags. And better yet, it’s free and easy to do.
If you want to look into data tracking for other social platforms, read our article explaining how to use a LinkedIn tracking pixel. Or you can continue learning about how Facebook tracks offline conversions.
Although the new pixel is activated, a further step is required to send separate data to the FB Manager. To ensure the data is sent to two places:
Sometimes conversion analytics are skewed because pixels don’t account for bounced users. To solve this, website managers can install a delayed pixel and get more accurate info on their audiences.
STAT: Facebook users spend an average of 33 minutes a day on the platform. (source)