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Are fake reviews illegal? Under the 2008 Unfair Trading Regulations on Consumer Protection, businesses should not mislead their consumers with deceiving actions or omissions that can influence their decision-making processes. These actions include faking reviews or blocking customers from writing genuine negative reviews about your product or service.
Posting fake reviews is not only illegal, but you should not post damaging fake reviews about your competitors. Sabotaging another business by writing a false negative review about them is malicious. In the end, it can open up a lawsuit against you.
What’s worse, buying fake reviews on Yelp or paying people to write Amazon reviews is a quick way to destroy your business.
Moreover, you’ll want to watch out for what the FTC will do for fake reviews. Particularly, pay attention to Section 5 of the Federal Trade Commission act.
Yes. According to a Trustpilot report, the company removed about 2.2 million fake reviews in 2020. Why the popularity of fake reviews? Because 96% of consumers read reviews before purchasing a product. E-commerce websites like Amazon offer an “Amazon Choice” badge for products with consistently high reviews. With such a system, you can see why unethical sellers are always open to buying fake reviews. That is the reason why you will find a dozen websites selling fake Amazon reviews at $6 to people.
Posting fake reviews is not only illegal, but you should not post damaging fake reviews about your competitors.
Fortunately, laws catering to fake reviews apply to businesses and consumers. So, if someone posts unjust feedback on your product/service/brand, here is what you need to do:
Note: Customers also spot fake reviews on e-commerce sites by using tools, the same ones that have the questionable accuracy of Fakespot.
Unfortunately, fake reviews have become part of the industry norms because most review platforms are open for anyone to leave a comment. However, now that you know that fake reviews are part of the game, you can do a lot to limit their impact on the reputation of your business. Find the solutions below:
Collect feedback using a trusted reviews platform. The provider should be strict on who leaves a review. This way, you can ensure that the reviews and ratings you get truly reflect what you provide. In the same way, be strict on who’s invited when planning launch party ideas for your new product.
Frequently monitor and manage your business’s online presence, especially on your “My Business” page on Google.
When possible, respond to both negative and positive feedback. The more people see your engagement with the responses and the resolutions you make, the more trustworthy and transparent your business appears to the market.
Is it illegal to publish paid testimonials on third-party sites?
Yes. Amazon does not offer any rewards for paid testimonials and reviews. Although FTC allows companies to get paid testimonials for real customers with real accounts, third-party sites are not that lenient. Paid testimonials on Google, Yelp, Amazon, and other review sites are forbidden.
How do I get customers to leave reviews?
It is not easy to influence a customer to take some time to leave a review about your product or service. So, how can you compete for the customer’s attention with all the other things they have on their schedule? You have to go the extra mile, deliver a one-of-a-kind experience, and then ask for their review or testimonial.
What can companies do after receiving fake negative ratings from the competition?
First, of course, the most straightforward reaction is to counterattack. But the best approach is to collect the proof, then provide the competitors with a notice that they are using fake ratings. Then, if they do not comply, take legal action against them.
STAT: According to research done by Dimensional Research, nine out of 10 consumers look at online reviews before making a purchase. (source)