Today, Roku added Amazon.com’s Video On Demand (VoD) service to its Roku media player. Now you’ll be able to rent and/or purchase Amazon.com’s huge lineup of media directly from the Roku device. This effectively eliminates the need to subscribe to Netflix’s service.

The Amazon VoD upgrade is free and will rollout to users over the course of this week. Quite a significant upgrade, I must say, since you’ll have a buttload of new viewing options for the same $99 Roku box.

[Electronista]