Magnets are amazing, wonderful thing in many, many ways; they drive everything from the computers we use to the power we need to turn them on. But it’s not often that you see magnets applied to art, which is where Crealev comes in.

Magnetic Personality

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It’s actually pretty simple, once you understand how Crealev’s products work. It’s just a simple, but powerful, magnetic field. The base projects one and the “floating” part, a round magnet, projects another. Just put the two together and you’ve got a floating base. Or, you can hide the floaty part, as technicians call it, inside something like a model or a pillow. Really, your options are limitless, as long as they’re under twenty pounds.

Spin And Hover

As you can see from the video up top, it’s actually pretty easy to hide the floating base inside things. As a result, well, you get a lot of stuff you can float. The video above featuring a glorious, slowly spinning Millenium Falcon. How that isn’t available at toy shops across the country is utterly beyond us, although we suppose considering the tendencies of nerds in toy stores, we get why Toy R’ Us isn’t inviting that pain.

How They Work

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The one downside of this? The cost. Crealev is keeping just how much one of these costs rather close to the vest, which is generally product code for “As much as a used car.” That makes sense; manufacturing, shaping, and testing extremely powerful magnets is an expensive enterprise, to put it mildly.

On the other hand, it is incredibly neat, and if you’ve got a baby, the temptation to hide the base of this thing in a baby chair and float them on it would seem to be worth every penny. Especially if you named them Damien and put it on YouTube.










Dan Seitz

 
Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.