“The Internet Of Things” is a common phrase in tech circles, these days, but like the kind of person who uses “disrupt” without understanding what it really means, it’s not really clear what shape this will take. Thingk is hoping to define it as natural materials with a smart interior.
The essential idea behind this particular IndieGogo campaign is that you have good-looking items in the home that use your smartphone to do the heavy lifting. So far, the Thingk line is limited to two equally awkwardly named products: Gkilo and Clogk. Despite their names, they are actually fairly interesting.
Scale And Clock
First off, the Gkilo is not a Godzilla foe, but rather a scale and digital clock. You can use it anywhere from the kitchen to your home shop, and run the computation off your smartphone. Similarly, the Clogk works as both a clock that activates with a touch and a kitchen timer. All you really have to do is put them somewhere out of the way, keep them charged, and use them when you need them; they can also interact with apps and use APIs so you can interact with them technologically in other ways if need be.
Dumb Name, Interesting Products
Honestly, the biggest stumbling block here is the fact that you have to tell somebody you own a “Clogk” or a “Gkilo”, only to get the reaction of “You don’t expect me to believe those are words.” A lot of good ideas have been sabotaged solely because the nerds behind them didn’t realize that there was a reason their “clever” name was copyrighted. But the technology is good and the design principles, which not necessarily groundbreaking, are fairly interesting, meaning this will likely be a product worth supporting. Just, hopefully, at some point, one that’s able to find better names.