The Four Seasons is a name that is, of course, synonymous with quality. It runs some of the most respected hotels in the world, and now, apparently, it wants to get into luxury airliners with the “Four Seasons Private Jet Experience.” Which, to us, raises a handful of questions.
1. Is There Seriously A Market For This?
Perhaps “private jet” is a bit of a misnomer, in the sense that this is not a smaller aircraft designed for one person to ride. Instead, it’s a Boeing 757, which normally seats more than 200 people, retrofitted and stripped down to seat instead just 53 people. The idea is that you crisscross the globe from Los Angeles to London in a “private” jet… but you’ve got to wonder who can actually afford this.
2. Who Gets This Much Time Off?
The “full tour” stops at no fewer than ten destinations, going from L.A. to Australia to Asia to Europe and back. In order to experience the “full” tour, you’re going to need some major vacation time; this starts February 9th, 2015, and goes for nearly a month, to March 5th, 2015. Sure, we’d all like to take a month off and tour the world, but that does raise the question of how anybody who can afford this can also get a month off. Although we suppose that since lodging is part of the package, it makes a bit more financial sense than, like, a cruise.
And that’s just one itinerary! You can, in fact, jump on the jet at any point during its world tour and go to the location in question for one leg, before going somewhere else.
3. How Much Is This Going To Cost?
It’s a given that this is expensive; each leg not only gets you a private jet ride, it also gets you a stay of at least a night or two at the Four Seasons wherever you happen to land, which isn’t cheap in of itself and probably includes food, which also is not cheap if you’ve ever bothered to price what a fancy hotel dinner costs. But notably missing from the entire website is any sort of price quote. Of course, there’s the classic “high end” dodge of “If you have to ask, you can’t afford it,” but come on, Four Seasons. We want to know what you expect from this.
4. Will There Be Any Takers?
The biggest question of all, though, is whether anybody will actually go for this one. Obviously, they wouldn’t invest millions in a private jet that could be sold instead to a major airline if the Four Seasons didn’t think they could make that money back. But we’re talking about an awful lot of money, here, most likely, and with more than fifty seats to fill, that’s a pretty big gamble. Have they sold some seats? Most seats? Any seats? We’ll be intensely curious to see how this little adventure actually works out, especially when February of next year rolls around. And, hey, if there’s an open seat, you might just have a bargain!
Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.