If you’re a dog owner, you often wonder what goes on inside that little furry skull. Not all the time: When he sits by the dog or barks at the closet where you keep the food, it’s obvious. On the other hand, when he jumps up and down on the couch eight times, it can be confusing. This is where, theoretically, No More Woof comes in.

Reading Your Little Doggy Mind

No More Woof is built on proven technology, at least. Essentially, it’s an EEG reader, a Raspberry Pi, and a set of speakers. The EEG reads your dog’s thought patterns, the Raspberry Pi translates what they’re thinking, and the speakers then say what your dog is thinking. Well, that’s the idea, anyway.

Umwelt and Dogs

There are a few basic problems with this idea, it should be noted. The first is that there’s no guarantee there will be a finished product, and the IndieGoGo page lets these guys keep all the funding. The second is that humans and dogs think very differently, and we’re not talking about the desire of a dog to sniff butt.

Well, we are, kind of. A dog’s sensory perception is built much more around smell and taste than a human one; while dogs have keen hearing and decent eyesight, it’s really the bevvy of smells in the world that catches your dog’s attention. That’s why they sniff everything; they’ve got a massive library of stench in their brains and they’re trying to compare it to something they know. That’s a pretty big gap to cross.

The Swedish Ignobel


On the other hand, these guys have put out a product before, the rocking chair/iPad charger the iRock. And the parts themselves work. Really, it’s just a question of determining whether the device itself makes sense… something we’ll likely discover one way or the other.

Dan Seitz

Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.