australia-post-650x0

As we all know, the Christmas season is coming up, and with it an absolute frenzy of commercialism. People will be buying stuff, packing stuff, sending stuff… and probably wishing they could make the stuff they send just a little more personal. And in Australia, they can!

Send A Christmas Video

How? Through video stamps!

We know what you’re thinking, and sadly, flexible high-resolution screens aren’t nearly that cheap yet. Besides, that’d be more like a GIF stamp than anything else. No, what this is instead is a way to put a custom video message on any package the Australian Post is trying to ship that you can access through your smartphone.

Say It With Barcodes

How? QR codes, as you might have guessed. The sender records a video message, which is stored on a web server for 90 days. Once the package arrives, you can pull out your smartphone, zap the QR code on the front of the package using any QR reader app, and see the person who sent it give you Christmas wishes. Or the finger, depending on how your family operates, although I’d be careful opening any package from somebody going out of their way to offend you. I’m speaking from personal experience.

If you don’t have a smartphone, the video is still accessible via the Web.

A Personal Touch

auspost-video-stamp

OK, so it’s mostly a gimmick designed to rake in some more money for a beleaguered government service. But, by the same token, it’s something that’s really cool. And, over the holidays, it can get pretty lonely, especially with family halfway across the country. In the end, the Australian Post is bringing families closer together, kind of like Kevin at the end of Home Alone, but without the deathtraps. But with the spider. This is Australia, after all.










Dan Seitz

 
Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.