Digital billboards are becoming quite popular and British Airways recently constructed on in London that actually tracks incoming BA planes! Currently installed front and center at London’s Piccadilly Circus, passerby’s can see what type of BA planes are flying overhead by a screen with a child pint directly at the plane as it passes. Accompanying text informs those looking up the type of plane and the flight number and it’s origin or destination, along with a custom message like lowest airfare for that route, current weather temps to where it’s headed and more. They’re also using the hashtag #lookup, making for a marketing campaign that will probably be a hit on Twitter!

British Airways' digital billboard identifies planes as they pass overhead

Kristie Bertucci

Kristie Bertucci is an L.A.-based writer, who can't live without her MacBook Pro. When she's not writing, she's either reading or shopping (online, of course) and loves lazy days so she can catch up on her DVR-recorded shows and movies. She's definitely a Mac girl, she loves music and is currently on a mission to to have an insane and enviable iTunes library.