Windows Phone is struggling to achieve market share in the cutthroat, highly competitive world of mobile operating systems. Well, OK, “competitive” is the wrong word when Apple and Google control most of the market. But Microsoft is looking for any advantage… including getting HTC to start making dual-boot phones.
Two For One
The problem, for Microsoft, is that phone makers tend to design their phone around one OS, and then that line tends to stick with that OS. This is a problem because phones that don’t sell well get the axe from carriers, and then, well, Microsoft is generally out a phone. Trying to solve this has been their top priority and the solution is undeniably… creative.
Essentially, Microsoft wants HTC to ship their Android phones with both operating systems. It’s not really clear how this would work; you might be able to boot either operating system at any time, kind of like Windows and Linux on a laptop, or perhaps you might be able to try them both and then pick one to keep on your phone. Or it might be some other mix, but either way, Microsoft very much wants to be on the HTC phones people actually buy, even if they have to share space with Android. And, for that matter, cut their license fee.
Two To Tango
Will it work? Well, that’s an open question. There’s no denying that some people will simply boot Android and delete Windows Phone off their device like some bloatware. But others may give the operation system a shot. Either way, it demonstrates that Microsoft may be just a little desperate to get its operating system in front of more eyeballs; even if they decide they don’t like it, at least more customers will have taken a look at it.
Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.