Amazon is currently fighting with Apple, Google, and Microsoft to completely control your media life. Mostly we use this to buy $5 albums, although their media streaming items are quite nice for what they do. Apparently, though, when Amazon makes a push into phones, they’ll be coming with a very odd new feature.
In Three Dimensions!
Namely, that they’ll present the phone as if everything on it is three-dimensional. Seriously. Yes, Amazon techs, and probably Jeff Bezos, have been watching a lot of Star Trek lately, but sadly, this is not the holographic interface that the 1980s insisted we’d all have in our desks in the future. Instead it’s actually relatively prosaic once you know what’s actually involved.
Cameras At The Corners
Essentially, at each corner of the device is a camera. The camera has one job; tracking your head and eye movements. As you have your phone in your face, desperately trying to find apps from Amazon’s app store that justify buying such a tightly locked device you can’t even root, you’ll be able to do so in three dimensions because as your head and eyes shift, the device will tweak the visual effects on your phone accordingly.
In other words, it’s a perspective trick that Amazon is really, really, really committed to. Not that there’s anything wrong with that, but you do kind of wonder why this is going to be the centerpiece of a phone with four tiny cameras in the corners.
Not This Year, But Next
Amazon has issued the rather specific denial that they won’t be putting out a phone this year. But it seems unlikely a company this aggressively investing in hardware, and whose business depends increasingly on reducing the “friction” between wanting something and buying it, won’t be putting out a tool like this next year.
Just, hopefully, with a bit more to it.