It’s not a secret a new Nexus is on the way, and before the end of the year. But Google just managed to fail, enormously, to keep their new device under wraps… thanks, ironically, to their sweet tooth. Stop the video at roughly 0:39 to see the phone, and to find out what’s going on, keep reading.

The Background

HT_android_Kit_kat_nt_130903_16x9_992

Google is hard at work on the next iteration of Android, known around the campus as “Kit Kat.” As is tradition at Google, they redraft the logo so that it resembles the sweet foodstuff that the OS is named after (Ice Cream Sandwich, Donut, Cupcake, etc.) They also have a statue made out of it and put on their lawn because Google makes billions of dollars, so suck it. And, of course, they post an unveiling video on YouTube, which is where the fun begins.

The Leak

Unfortunately, one Google employee decided to use his fancy new Google device to take a photo. And that Google device is something we haven’t seen before. Note that the Nexus logo is written so that it reads horizontally, which isn’t unlike the new Nexus 7. It’s not like we saw a detailed demonstration of the device; it’s just a guy taking a picture. On the other hand, it seems unlikely that was custom gear. Especially since Google did the whole “confirming without confirming” dance.

The Confirmation

Screenshot from 2013-09-05 07:01:42

Specifically, they made their YouTube video private, which is pretty much the equivalent of announcing “OK, OK, you got us, that’s something you shouldn’t have seen.”

It’s fairly safe to assume that, since there’s a new iteration of Android on the way, that there will also be a new device to show it off. It’s just that Google wasn’t exactly intending their big reveal to be some employee randomly using it.

That said, come on, Google, loosen up and have some fun. Hiding Easter Eggs in your announcement videos shouldn’t just be for video game marketing departments.










Dan Seitz

 
Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.