Not unlike their fierce rival at Samsung, the slow circuitous return to greatness for HTC is paved with not just “One” stellar Android offering–but several. Similar to the competition, HTC is hitting mobile consumers of all types. The HTC One we reviewed a few months is chiefly the flagship and high end solution from the company. Christen recently undressed the HTC One mini with a hands-on 1st impressions piece. Still the company is far from sitting idle.

Today HTC has announced two brand new midrange Smartphones as well as a new “Vivid Blue” color variant for the award winning HTC One. The new include the HTC Desire 601 and the HTC Desire 300. The ever-prolific Qualcomm has managed to slap their tech in a couple more devices. The HTC 601 will rock a Snapdragon 400 1.4Ghz processor. While the 300 will sport a Snapdragon S4 at 1Ghz.

If you’re wondering which is the higher end of these lower tiered devices, the answer is the HTC 300. That Snapdragon S4 processor is a tell-tale sign. It’s competent but still rather long in the tooth by today’s standards. The display size (4.3) is one of smaller offerings on current gen smartphones. You’ll note the battery is smaller and undoubtedly features reduced stamina than that found on the 601. It also has half the memory and half the HDD storage space. Although both the HTC 601 and the 300 offering microSD expansion up to 64GB.

HTC Desire 601

HTC Desire 300


1.4 GHz Snapdragon 400 (MSM8930)

1 GHz Qualcomm Snapdragon S4


4.5-inch qHD (960×540)

4.3 inch WVGA (800×480)



512 MB





8 GB, microSD Expansion (up to 64 GB)

4 GB, microSD Expansion (64GB)


3.5mm headphone, microUSB

3.5 mm headphone, microUSB


Android with HTC Sense (4.2.2)

Android with HTC Sense (4.1.2)


2100 mAh

1650 mAh

Finally HTC rounds out today’s news with a promised October 2013 launch of the HTC One “Vivid Blue” color variant. I was awed by the elegant One all doled out in the striking red dress. Now she’s got a new evening gown to add to your eye-catching unibody wardrode. It’s doubtful the new blue will bring any spec changes. However the new diminished subwoofer, dubbed the BoomBass subwoofer speaker is sure to take advantage of the BoomSound front-facing speakers. Despite the canorous performance of BoomSound it fails to produce impressive low tones. This is supposedly the job of the new BoomBass subwoofer accessory for HTC BoomSound enabled phones.



Shawn Sanders

Shawn loves gadgets, literature, history and games. For 10yrs+ he's straddled both the comic book & video game industries, as a writer, editor, marketing officer & producer. Shawn got his start in tech & games as an editor & Hardware Director for More notable accomplishments include Executive Producer on mobile games Geometry Wars: Retro Evolved & The Shroud.