The Apple TV is something of the underachiever of the Apple family; it was supposed to be this massive bulldozer of a streaming box, but it hasn’t really done anything to stand out from the pack. But apparently a software update is coming and, who knows? It might change some of that.
September 18th Is The Day
Despite the fact that Apple TV didn’t come up at all at Apple’s big fancy iOS 7 event (because let’s face it, the software is the key selling point right now), by all accounts the software will be updated the same day iOS 7 is finally released to the general public. And while one might overshadow the other, the Apple TV is getting at least one revision that might make it more appealing
Fewer Hurdles To Sharing
Essentially, you no longer will need an iDevice after this update if you want to share video between Apple TVs. It’ll store your content directly in the cloud, and if you want to show your friend the latest episode of, say, The Venture Brothers, you can just pop it on after logging in. No more downloading to your phone, no more mirroring, no more iPhone needed.
It’s a really good idea that will make the Apple TV more useful. It’s also an idea blatantly cribbed from the Chromecast, but, eh, what the heck.
Still Not Worth Buying, However
That said, the real killer feature that will make the Apple TV worth buying is admitting that other video-selling services, like Amazon Instant Video, exist and letting them write apps for the freaking thing. Apple’s walled garden approach to video is not helping it and arguably hindering it in the race to try and grab control of your living room, and to be honest, until you can buy video from where you want, it’s probably not worth getting with so many other equally effective options on the market.