The Apple TV is both a success and a failure. It’s hard to dismiss a device that’s sold thirteen million units, but by the same token, all you have to do is look at how popular it is as a streaming platform to realize it’s been left far, far behind next to options like the Roku and the PS3. Apple would like to fix this, and buying a small start-up company called Matcha.TV might be the first step.
Matcha.TV offers a pretty simple service that will sound familiar to 360 and Wii U users (all five of you): You punch in what you want to watch, and Matcha finds it on services. So, for example, if you wanted to watch Acronyms Fighting Crime, you’d enter the title, and it’d tell you that you can find episodes to stream on Netflix, episodes for sale on Amazon, episodes on Hulu, and even if it’s running on your cable system.
In other words, the idea was to do away with “channels” as we know them and make it easier to find what you actually want to watch. Which is a great idea, since as streaming services proliferate and everybody is fighting to get you to watch their show on their service, it can be difficult to keep everything straight.
Of course, this is Apple. Apple buys things all the time and takes them into itself, only to… well, not do much with them, or to pick out the pieces of technology it likes and incorporate them in various ways. So that needs to be taken with a grain of salt, at least for now. But the day, perhaps, is not so far away that your Apple TV will be caught up enough to make realistic recommendations.
Now, Apple, about finally getting Amazon Instant Video on your system…