So if you thought that Google new Smart Inbox was done entirely for the good of its users, think again.
Take a look at the new Gmail, provided you’ve turned on the intelligent inbox feature, and you should see ads at the top of your inbox that masquerade like an email. Ads should only appear in the “promotions” tab, and are highlighted in pale yellow with the word “ad” below the “sender’s name”.
Google has long presented adverts inside of Gmail, yet this is the first time they’ve appeared disguised as an actual email. According to Marketing Land, the email ads are part of Google’s Gmail Sponsored Promotions program that’s in limited beta. Advertisers pay Google when the ads are clicked on, much like their Adwords ads that appear in the company’s SERP (search engine results page).
Personally, I’m fine with the ads. They don’t disrupt my experience, and sine Gmail is free, as are many of Google’s products, it’s a caveat I’m willing to accept. However, I’m sure many Gmail users will be up in arms, though I doubt many will abandon the service.