Mobile device manufacturer HTC has not enjoyed the notoriety or mass appeal of other companies in the same industry. Despite kicking out some “excellent” devices, HTC still remains below the usual suspects in market penetration and consumer adoption. All that could change with the HTC One.
The One was announced last month. All the major carries were listed to stock the new HTC device. AT&T, Sprint and T-Mobile were all named to support the One. Wait! That’s not all of them. Verizon was more than noticeably absent from the PR. No more. Verizon has stepped up to also embrace the new phone with the monosyllabic moniker. However it will follow a full month after the other carriers have had their way with the new device, for an April release.
If you remember, HTC deployed a small basketball team of “One” devices to try to court discerning carriers. We saw the HTC One X, One V and One S with the One X being the standout performer by our scrutiny. This time around it’s just the One. One device to bind them. Dare I say a “flagship” device from HTC. Could a thing be possible?
This is great for HTC, whose market share has reportedly slipped below RIM. Wow! Competing across all carries should be considered a successful and key strategic play for marketing penetration and brand exposure.