Redbox Instant by Verizon exited its beta phase today, which means you and your mom, can now sign up for the service. If you recall, Redbox Instant has long been rumored, and I mean long – something like 3 years. The company partnered with Verizon and upon launch provided select folks the ability to sign up and test their streaming service, which offers a very limited library compared to Netflix.
Now anyone willing to drop $8 a month can access their library of 4,000 titles, which supposedly has a strong focus on films in the hopes of staying out of Netflix’s crosshairs. In addition to unlimited streaming, Redbox Instant subscribers can rent up to 4 physical DVDs a month from their kiosks. Netflix originally offered a similar price point that combined their mail out DVD service with instant streaming, but in attempt to make money (say what?) they separated the two services – remember Qwikster – and caused quite a stir amongst subscribers.
Unlike Netflix, Redbox Instant customers can rent or buy movies online, allowing them to access first run content. Xbox 360 is a launch partner, and holds an exclusive on the service, at least for now. iOS, Android, Vizio, LG, Samsung, and Google TVs should be able to access the service as well.