The Chevy Volt lacks the aggressive styling cues that I’ve come to appreciate in more opulent cars, such as Tesla’s Model S or the BMW M3.  Sure, either of the aforementioned cars are hardly comparable in price or performance, but perhaps that best explains the Volt’s rather benign characteristics and hence my lack of interest.

GM gets this and realizes that if they want to sell more cars, especially in luxury markets, such as Los Angeles, they need to offer a vehicle that intersects practicality, performance, and good looks.  Enter the Cadillac ELR.

It was unveiled at the Detroit Auto Show a few days ago, and if you ask me it’s just what the company needs to further reinvigorate the Cadillac brand and all the while further their quest to meet the required EPA rating.  That being said, the ELR is largely based off the Volt.  However, horsepower has been increased from 149 to 207 thanks to a more powerful electric motor – the ELR will use the Volt’s 1.4l gas powered engine.  Torque also jumps from 273 to 295, but to be candid I’m more interested to see how fast it will hit 60mph.

The ELR will be a one gear affair, though Cadillac has included paddle shifters that are designed to mimic down shifting through the use of the car’s regenerative braking system.  With conservative driving, the ELR will purportedly get 35 miles on electric power alone, and a combined 300 miles once the petrol based engine kicks in.  Charging the ELR’s batteries will reportedly take up to 12 hours on a standard 120-volt connection, or 4.5-hours using a dedicated plug.  According to Cadillac, the ELR will be California HOV or car pool lane eligible when it arrives some in early 2014.  Unfortunately, Cadillac has yet to disclose pricing.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."