How’d you like to watch first run movies the day of their release in the comfort of your living room?   I know I would, and probably needless to say, so would you.  And to be clear I’m not talking about shakey handheld camera footage that you downloaded courtesy of Pirate Bay.  I’m talking about video quality that eclipses even Blu-ray.

Say hello to the PRIMA Cinema Player.  The device has been in development for 3 years and is finally ready for a soft launch. Though I doubt we’ll score one for review any time soon, especially since each player carriers a whopping $35,000 retail price.  Adding to the expense is the cost of each movie, which rings in at a wallet wincing $500.

Movies are downloaded directly to the PRIMA Player’s hard drive, where upon they’re viewable until they’re no longer in theaters.  Unfortunately, not all films will be available, since PRIMA Player must partner with the studio, and that inevitably means some films just won’t make the cut, though we have to assume they’ve already partnered with a handful of companies, especially seeing as they’ve clearly dropped a boat load of loot into the product.

On a more positive note, the PRIME Player’s quality is said to eclipse Blu-ray’s, offering 30 percent more color, and 25 percent more pixel depth.  3D movies are available, though at an additional $100 over the base price.  However, since you’ll likely own a home theater inside your abode, you’ll have a large number of seats, allowing you to invite all of your friends over for viewings – you can’t charge for entry.

The Prima Player connects via HDMI and includes a biometric security system (presumably fingerprint), which ensures that your kids or friends don’t rack up a $10,000 tab over night.  To make sure film studios feel secure, each film will be embedded with an user specific watermark that can be viewed even if it’s recorded with a camcorder.

If you’re interested, simply hit their website, or give them a call at 855.PRIMA.12 (855.774.6212).

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."