Odds are you’d probably take one glance at the Philips’ OLED “light bulb” and move on. It’s not a remarkable looking piece of tech, at least without any context. But consider that an OLED light bulb disperses light from its entire source, and can be implemented into windows, and I’m sure your interest will be piqued.
That’s right, apparently these OLED panels can be installed on glass, as in windows, and remain transparent to the eye until they’re turned on. I’m not sure why you’d want to implement them in such a way, but as they say “if there is a will there is a way.” HUE, which is almost made by Philips, uses an LED as its light source. And while you can manipulate the light’s colors and brightness on the fly with a smartphone, it still emits light from a single point. OLED however distributes the light source more evenly, though it’s debatable if that is a draw or a deterrent - I prefer focalized light. Since the panels are relatively slim and light weight you could very well place these on a surface or underneath things, and not endure the caveats of more traditional lighting, which is bulk and heat (aka fire) issues. But again, there are a myriad of other products on the market, such as LED rope lighting, or just regular rope lighting which can be bought for cheap at a Home Depot. So justifying the current price tag of 3-panels for $550+ is almost impossible.