While Red Bull’s Stratos Jump is a remarkable feat of human engineering, it’s not particularly one that I’ve wanted to watch again and again. So perhaps it’s not Red Bull money spent effectively. This Red Bull Rube Goldberg machine, however, is, especially seeing as it probably cost pennies on the dollar when compared to their previous promotional stunt.
So don’t get me wrong, the Stratos Jump is in a category all in its own, and hardly comparable to above video. Nevertheless, Red Bull’s Rube Goldberg machine, called “Kluge” (German for clever), is nothing to sneeze at in terms of engineering.
According to Gizmodo the machine was setup using a small army of workers, 100 to be exact, who cobbled together parts over the course of 17-days to deliver the 6-minute video. The skeptic in me says that the commercial wasn’t completed in one take, though Red Bull would like to have you believe just that. OK Go produced a comparable video for their song ”This Too Shall Pass,” which as it happens was also created by the same producer, Adam Sadowsky of Synn Labs, a Los Angeles-based creative group.
I suggest watching the video with a dose of patience; it picks up mid-way through where upon the cinematography becomes more compelling.