Best Buy isn’t exactly “nailing it” these days. After a short stint in Europe the company shuttered their stores and sold off the remaining inventory to Car Phone Warehouse. Then news arrived that the retailer has begun to fall into a financial slump, causing them to close 50 locations in the US. As a result, the long time CEO, and even longer employee resigned from his position, admitting that the company didn’t keep up with online demand and ultimately sort of just coasted into complacency.
But before you completely relegate Best Buy to the used DVD bin consider this good will story that recently emerged. Alexa and her boyfriend’s mother bought an iPad from Bestbuy.com for her boyfriend. What showed up was not just one, not just two, but five iPads. The honest duo contacted Best Buy to no avail, than reached out to The Consumerist who had better luck. The result? Best Buy contacted Alexa and told her that she could keep the iPads free of charge.
If it sounds a bit fishy, don’t worry, I’m with you. That isn’t to say the actual event didn’t take place, but my spidey sense is tingling. In all likelihood Best Buy made an actual mistake, but saw the opportunity to take advantage of the good will story, especially during the peak shopping season. It’s a bit far-fetched to suggest that Best Buy purposely sent them five iPads with the hopes of achieving this very good will story, but crazier things have happened.
Update: it happened again, so if it wasn’t, now it’s a marketing ploy.