The iPhone 4s, and soon to be released iPhone 5, captures excellent photos despite it being a smartphone.  Fold in a lens and tripod, though, and your photo’s quality will probably increase vastly.  Olloclip’s add-on lens is one option, but is a bit pedestrian.  The alternative?  The Owle system.

Last we heard from OWLE they were charging an arm and a leg for what they were calling the iPhone DSLR.  Course, the casing was crafted from aluminum and was more a one off than a production ready model, at least in terms of the general consumer market.  Well, we got word from them yesterday and turns out their business acumen has kicked into overdrive.

The OWLE system, now called Phocus, is no longer a $500+ endeavor.  You can pick up one of their kits for as little as $100, though we’d recommend spending the extra $40 and scoring an additional lens.  They’ve also expanded their product line to include a mini dolly, and a Pocket Lens bundle that is analogous to that of the Olloclip.

Cost savings has come in the form of manufacturing from plastic as opposed to metal.  While the mount probably isn’t as tough, it’s now lighter, and as already mentioned vastly cheaper.  For the top of the line kit you’ll receive a telephoto lens, a wide angle lens, and a macro lens.  You’ll also be able to utilize a tripod since the Phocus case includes a set of tripod compatible threads.

We’ll have one in our hands shortly, which needless to say will be followed up by a review.  So if you don’t want to take the plunge just yet, hang tight and we’ll get you fully informed.  That said, the unit we’re receiving is for the iPhone 4s.  According to Phocus they’ll release an iPhone 5 compatible version shortly.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."