To better align their new products with Windows 8 and Windows 8 Mobile, and refresh the overall feel of the company, Microsoft today unveiled a new logo. The old logo, pictured below, has been in use for 25 years. Can you believe it? So suffice to say, it’s a landmark moment in the company, though we’re not sure it will make or break the success of the new OS, or their new Surface tablet – both are due out in October.
According to Microsoft, their new logo draws from their product design principles and the heritage of their brand values, fonts and colors. The font for the logotype is called Segoe, which is apparently the same font they use in their marketing materials and products. The logo is designed to express “ the company’s diverse portfolio of products.”
Starting today the new logo will be used across a wide swath of product, but expect it to take sometime to officially hit all things Microsoft. That said, it’s already been added to Microsoft.com, and implemented at three of their retail stores (Boston, Seattle’s University Village and Bellevue, Wash.)