Uber is blowing up. Trust us that’s a good thing, but first you might wanna know what Uber is. Uber is a black cab service. But it’s not any black cab service. It’s a limo like service that is centered around the smartphone that hopes to achieve a frictionless payment experience. So instead of booking a typical yellow cab by calling a fleet or hailing one by waiving your arms in a fury of frustration, you fire up the app on your iPhone or Android device and hail a cab digitally. Everything is tracked by GPS so you can see the proximity of the driver on a Google based map and their expected time of arrival. You’ll also be able to see their rating (they can view yours as well), and when the ride ends, where upon you simply step out of the car – payment is processed by the app which contains your credit card info – you can also rate the driver. Now, keep in mind that Uber costs more than a typical yellow cab, they have a $15 ride minimum, and charge what they call surge pricing (1.5x, etc) at peak times (this helps when there is more demand than inventory available). But with that added cost comes greater reliability along with the opulence of a black cab.
Now, if you’ve already using Uber than you know most of the vehicles are your typical town cars. However, soon you’ll be able to select what type of car you’d like. You’ll have three choices: SUV (more expensive), town car, and hybrid vehicle (less expensive). To see the pricing breakdown checkout the below chart, but the big takeaway, at least from our experience so far here in Los Angeles, is the service is without a doubt worth it. Unfortunately, San Francisco, at least for now, is the only location where you’ll be able to hail a hybrid car, otherwise known as UberX. Nonetheless, Uber plans to roll out the additional car options to other geos very soon. That said it makes sense for UberX to start in San Francisco, as this is the home of the company, who mind you has raised over $30 million. So if you thought the service was a flash in the pan, you thought wrong. Plus it doesn’t hurt that they’re expanding like crazy, which only speaks further to the company’s success.