Sony used to be a power house in consumer electronics. Unfortunately, it’s an all too familiar story of a behemoth that got a little too complacent and soon found themselves begging for the type of business that Apple and those alike have created. But, that doesn’t mean the Japanese company has laid down their shield and sword. Nope, they’re gonna fight the good fight, and part of that is rooted in their latest camera, the Cybershot RX100.
Although the RX100 boasts a footprint and size similar to a point and shoot, it’s no slouch when it comes to capturing images. Under the hood is a 20-megapixel sensor that is a full 1-inch in size. Furthering that is the RX100′s ability to drop the F-stop to a remarkable 1.8, which should not only mean very little noise in poorly lit scenes, but the ability to produce that background blur effect that sells headshots to Hollywood.
In terms of glass, the 28-100mm Vario-Sonnar Zeiss lens has a 3.6x optical zoom and a 100-25,600 ISO. This is further complemented by full HD video in AVCHD, or 720p HD in MP4, which is a nice option if you’re looking to straight to the web with your movies. Battery of the RX100 is a purported 330 shots, though your mileage will of course vary with what you’re doing.
The body of the RX100 is crafted from aluminum and draped in all black matte finish. The result is a sleek, yet an assuming point and shoot, which not for nothing should keep a thieving eye distracted by the larger, more flashy DSLRs. On the back is a 3-inch screen for previewing and reviewing shots, and a whole host of manual and auto controls, which can also be relegated to the front of the camera like a traditional SLR camera.
The RX100 will hit stores this July for $650.