BMW has released a new video that features their 2012 BMW turning into bullet, which the company is calling since it goes beyond the simple premises and cinematography of most car advertisements. The world’s fastest sedan recreates super slow-motion bullet footage on a much grander scale, making for a very interesting ad. The video portrays that the car has 553 horsepower under the hood without forcing it in your face. Instead, BMW allures to its powerful sedan and its horsepower by showing it car “shot” from a barrel and used to slash through an apple, water balloons, and a target.

 

 










Kristie Bertucci

 
Kristie Bertucci is an L.A.-based writer, who can't live without her MacBook Pro. When she's not writing, she's either reading or shopping (online, of course) and loves lazy days so she can catch up on her DVR-recorded shows and movies. She's definitely a Mac girl, she loves music and is currently on a mission to to have an insane and enviable iTunes library.